Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with news Microsoft will reject messages entirely starting May 5, 2025.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
3 high-impact email automations you need to drive revenue
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Marketing automation vs. email delivery platform: Which tool is right for your team?
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
How data-driven email nurturing transforms the B2B sales funnel
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
How to use HubSpot to improve your webinar strategy
Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn.
Marketing artificial intelligence (AI)
What is DeepSeek? A boon for marketers and a threat to Big Tech
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
A marketer’s guide to marketing automation platforms
We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.
Marketing artificial intelligence (AI)
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
Marketing artificial intelligence (AI)
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
Why you’re probably underutilizing email sequences
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
7 creative email automations for non-ecommerce brands
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
If I could double your email revenue, would you listen to me?
Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus.
3 ways to optimize your marketing automation beyond technology
Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.
Marketing artificial intelligence (AI)
Essential stack for a B2B startup: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup.
What is marketing automation?
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
What is account-based marketing?
Interest in ABM is surging as technologies to target key accounts improve and relevant data becomes more accessible.
What is marketing operations and what do MOps professionals do?
Learn what marketing operations is and why it's important.
The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business .
4 ways to increase email engagement with your current ESP
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.
What HubSpot’s LinkedIn integration means for the future of sales and marketing
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs.
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
Marketing artificial intelligence (AI)
Google launches marketer resource center and AI recommendation tool
The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising.
B2C marketing automation: The tools, tactics and prerequisites for success
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.
What does ‘better data quality’ mean for marketers? And how do we get there?
A step-by-step guide to improving the quality of your marketing data and keeping it there.
The marketer’s guide to automating customer engagement
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships.
7 tips for using marketing automations to drive leads
Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads.